Franchise dealership websites — OEM-compliant, shopper-first
Franchise stores shouldn't have to choose between brand standards and a website people actually enjoy using. Get both — plus the speed and SEO your legacy provider has been promising for a decade.
Built for franchise reality
Everything your program requires. Faster than they thought possible.
From incentives to multi-rooftop management, the franchise checklist is covered — on an edge stack that embarrasses the legacy vendors.
Brand-standards friendly
Your OEM's identity guidelines, disclaimers, and program requirements respected from day one — without surrendering speed or design to a cookie-cutter template.
Incentives & specials, built in
Current offers, lease specials, and finance rates presented cleanly on every relevant VDP — updated centrally, not hand-edited across forty pages.
Multi-rooftop from the start
One platform for every store in the group — shared design system, per-rooftop branding, and a single view of what's working across locations.
Legacy providers can't keep up
Franchise sites are notoriously slow. Yours paints in under a second — a difference your shoppers and Google's rankings both notice immediately.
SEO that survives OEM audits
Vehicle structured data, clean sitemaps, and 100/100 scores — built right so you rank for your market, not just your brand terms.
New and used, one experience
Factory inventory, CPO, and used cars in a single fast search experience — with trims, packages, and window stickers handled correctly.
Group-level reporting
Traffic, leads, and conversion by rooftop and by source — numbers a GM can run a group on, not a vanity dashboard.
Enterprise-grade underneath
99.9% uptime, SSL, automatic backups, and row-level security across stores. The infrastructure your OEM expects, without their vendor's pace.
Built with the majors in mind
Group visibility
Every rooftop. One screen.
Traffic, leads, and deals roll up live across the group — by store, by brand, by source. Your GM stops reconciling four exports and starts reading one number.
- Per-rooftop performance with group totals, updated in real time
- Source attribution that survives across stores and brands
- The same hierarchy powers the AI CRM — one login, nine roles, SSO
Why dealers switch
Your franchise provider vs. DealerForge
What changes when the group switches — line by line.
For dealer groups
One platform across every rooftop
The website and the AI CRM share the same dealer-group hierarchy — stores, brands, and BDCs under one roof, with row-level security on every table.
Traffic, leads, and closed deals rolled up across rooftops — your GM finally gets one accurate number instead of four exports.
Each rooftop keeps its OEM identity and inventory while the group shares infrastructure, analytics, and the lead pipeline.
Admin to salesperson to BDC, permissions mirror how a real group runs — with SSO and every AI decision logged.
FAQ
Franchise dealer questions, answered
Can you meet our OEM's brand standards?
Yes — we build within your OEM's identity guidelines, disclaimer requirements, and program rules from day one. During onboarding we review your brand's specific requirements together so nothing ships out of bounds.
We run four rooftops across different brands. Is that one platform or four?
One platform. Each rooftop keeps its own OEM identity, domain, and inventory, while the group shares infrastructure, analytics, and the lead pipeline — the same Dealer Group → Store hierarchy our CRM uses, with row-level security on every table.
How do incentives and specials work?
Offers are managed centrally and applied automatically to every relevant VDP and SRP — current lease specials, APR offers, and conditional rebates presented cleanly, without anyone hand-editing forty pages when the program changes.
Can we migrate from our current franchise provider without losing SEO?
Yes. We map every URL, put permanent redirects in place, and rebuild structured data properly before launch. Franchise sites usually gain ground after switching because page speed jumps dramatically.
Does it integrate with our DMS and lead tools?
Inventory feeds, ADF/XML lead delivery, and the tools your stores already trust — DealerForge connects instead of forcing a rip-and-replace. Pair it with the AI CRM and the whole group runs on one pipeline.
What about co-op advertising claims?
We provide the documentation dealers typically need for co-op reimbursement claims. Program eligibility varies by OEM, so we'll walk through your brand's specifics during your onboarding call.
Join the waitlist
Put your rooftops on the list
Early access is rolling out store by store — dealer groups get priority scheduling. Tell us about your stores and we'll hold your spot.